Water hitmaker Tyla and British singer/songwriter FKA twigs star in the spring/summer 2025 campaign for H&M.

A spokesperson for the fashion brand commented 'This season, we were inspired by different stages and moments of women’s lives and the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. A sense of escape felt very relevant: we wanted to play with a beautiful bohemia, rock icons and festival freedom'.